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When I began my network marketing/MLM career in 1985, I was told that in order to build your MLM business fast and effectively, that I should talk to everyone that is outside a three foot circle of me.

Have you ever heard that being said before? Was it yesterday?

To effectively build your MLM business, you first need to treat it like a business and only hire the people that are qualified to do the job.

Twelve to fifteen years ago prior to the Internet becoming available to the home based industry, you wanted to talk to a lot of people because that was your only source of lead generation.

Now through the effective and responsible use of technology you can build your MLM business faster than at any other period in the home based industry history.

By learning how to generate your own online traffic, you take full control of your businesses destiny and alleviate the necessity to “talk to a lot to find a few.”

When you have traffic pouring into your business, you can then build your MLM business using some traditional business interview techniques.

We all have worked in an environment with people we did not like or get along with, but when you build your MLM business; you only have to work with the people that choose to work with.

When I am speaking with someone that is interested in joining my business opportunity, it is because they have been filtered through a sales funnel process, so that I am only speaking with people that are educated about the opportunity and have the desire to make it work.

Now to effectively build your MLM business, you will want to “interview” these people like you are hiring them for a multi-million dollar business position.

Why?

You only have so much time in your life to build your MLM business, so take the time upfront to “your” due diligence with each interested individual so you don’t waste that time later. You are going to invest time with people, so make sure that the time that you do invest is with the right people.

How I interview people is very similar to the way I did it back in my traditional business career.

I have designed a detailed profile of the type of person that I would like to work with, in other words, “the ideal candidate.”

To build your MLM business, you want to take the time and develop “your” idea of the ideal candidate, so that you have something to measure your prospects against.

For me, just being interested in my business opportunity is not enough; it is what allowed us to get to the talking stage.

When I set up a telephone call with a pre-qualified prospect, I let them know in advance that this will be an interview and that I am looking to work with a specific type of person.

What this immediately does is it eliminates the “hidden” tire kickers. If someone is offended or decides not to attend an interview, no problem, I have just saved a lot of time upfront.

Ultimately, how you build your MLM business is up to you, it is your business.

To build your MLM business in methodical and deliberate way is more beneficial to you in the long run, that building it fast and haphazard.

If you would like to learn more about how to build your MLM business in a more methodical and deliberate way, or if you would like to learn how to attract the type of people that you want to work within your primary business opportunity, just fill out your name, email and phone number in the form below.