Attraction Marketing System

Archive for September, 2009

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How to Expand Your Network Marketing Business in the New Economy

New Economy

 

I would like to take the time to welcome you to the “new” economy.

My recommendation for any network marketer interested in expanding their business in this economy is to first realize that we are in a “new” economy and the old way of doing things is just not good enough.

As this “new” economy starts to reveal itself to the masses, a large majority of the people you will come across will be in panic mode. Almost all of us have never experienced an environment like the one we find ourselves in today.

Do you want to know what to do?

Here is the formula. The bad news is this formula is going to require that you come equipped with a much better work ethic than you had in the past.

Here are some simple strategies for converting your business in such a way so that you will actually expand while others won’t.

  1. Defend your business (customers and down line) with your life. A strategy that is prevalent in the marketplace is to pillage other organizations. Make sure you are prepared for the on slot.
  2. It’s about the relationship you develop with your prospect, not how much it costs to join your opportunity. If you are constantly getting the objection of price, then you better learn how to overcome that objection. The easiest is to learn how to create rapport with the prospect.
  3. All the tasks you put off when times were good, you better be prepared to do them right now. When times are good, we all get lazy. It is time to wake up and take charge or someone will step in and just take.
  4. You need to be constantly reviewing your business habits and not settling for second best. Each and every day we need to review ourselves. If we did well, rehire yourself for the next day. If not, fire yourself and hire that person within you that can get the job done.
  5. Network like you have never networked before, and then network some more. Does this mean you should be talking about your business each and every minute of the day? No. However, we all could do better about being more aware of the people that surround us daily.
  6. Add value to others without the thought of receiving something back in return and become known in the network marketing community. Just like in network marketing where you work, work, work, get paid, the principle is the same give, give, give and eventually it will pay-off.
  7. Remember, most likely everyone else is scrambling to make corrections with their business, make sure it isn’t you. Understand the situation we are all in and decide not to focus on anything else but moving your business forward.
  8. It is all about personal branding and not about your company, product or service. When you decide to market something, market yourself and forget about the company, product and service. People are really buying you anyway.
  9. Ensure that all decision you make about your business and advice you offer your down line will still be good 5 years down the road. Sometimes we make decisions based on income or because of pressure from our up line. This is your business and you will have to live with your decisions.
  10. Focus on what is good about your team, your opportunity and your industry. Leave the whining to others. I look at network marketing like a buffet. I walk down the table and put the things I like or want to try on my plate. I don’t go back to the table and whine about everything on the table that I disliked.
  11. Work on your attitude each and every day. Make sure you read this correctly. This says work on “your” attitude each day, not on someone else’s.
  12. Invest in your business and specifically personal development. Stop looking at it as an expense. The best investment you can make is in yourself. Make sure you don’t leave this out.
  13. Differentiate yourself from others in everything you do. This starts with your communication skills. Look at everything that you need to do in your business and decide to “master” each area.
  14. Work your business to leverage the power of technology, as well as, the fundamentals of traditional practices. Technology is an awesome resource to use to build your business. However, it will never replace the personal contact and relationship building necessary to build a large organization.
  15. Understand that you need rejection in the marketplace. You do not want everyone to join your business. Sometimes when people first start out they don’t care who joins there business, as long as it is a warm body. You need to be more selective in who you work with.
  16. Build your business on an International scale. The best way to leverage your business is to recruit people around the world and then your business will never be closed.
  17. Build your business during business hours and yourself during all other hours. This does not mean 9 to 5. It means that you need to focus building your business when it is appropriate to talk with people and then out work on yourself the rest of the time.
  18. Lead by example carefully. What you do right, your down line will do 50% of the time. What you do wrong in your business your down line will do 100% of that. Don’t expect someone else to do what you are not prepared to do yourself.
  19. Write your goals out. Put them in front of you and review them twice a day until the list is complete. If you have heard this before, my question to you is, “Are you doing it yet?”
  20. If you are building a business for the future, you better be positioning yourself to be there to enjoy it. I hope that you are taking care of your health by eating right and exercising. If not, perhaps you should put your business in someone else’s name and save time.
  21. This is your business, act like it. It is time to stop thinking that your success or failure is the responsibility of the opportunity or your up line. Some people get in a business, do nothing and wonder why their business does not work. The business works when you work the business.

For more information regarding how to expand your network marketing business in the “new” economy, just fill out your name and email address below:

In conclusion, all that is necessary to expand your business is to master these strategies.

  • Remember to take care of your down line and your customers.
  • The shape of your business will be decided on how much you improve yourself.

Summary: Stop whining and get to work. It is a business.

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Online Advertising 

One of the questions I am often asked is, “How can a Network Marketer advertise their business opportunity?”  

My first response is to explain the advantages and disadvantages of advertising a business opportunity directly. 

My personal choice is not to advertise my primary network marketing opportunity directly. The competition involved in advertising an individual business opportunity is fierce. I would rather advertise something that does not have any competition at all, that is Kevin McNabb. 

When I do offer some recommendations on “where” a network marketer could advertise, I seem to predominantly run into the following myth: 

“All advertising costs money.” 

Well, I beg to differ. If one was to fully investigate the advertising methods that are available to us, it would seem to me that the majority of them are free. 

Below you will find a list of advertising methods broken into categories such as; FREE, Small Monetary Monthly Investment and Large Monthly Investment. 

This is by no means an exhaustive list, but it should offer some affordable options. 

Free Advertising Methods  

  • Forum Marketing
  • Online Classified Ads
  • Article Marketing
  • Press Releases
  • Video Marketing
  • Traffic Surfing
  • Signature Marketing
  • Blogging
  • Social Media
  • Craigslist
  • Warm Market
  • SEO

 Small Monthly Monetary Investment (under $50.00) 

  • Ezine Marketing
  • Banner Advertising
  • COOP Advertising
  • Newspaper Classified Ads
  • Email Marketing

 Large Monthly Investment ($100.00 plus) 

  • Pay-Per-Click Advertising

 For more information on advertising and traffic generation methods, please enter your name and email address below. 

Each one of these methods is subject to written and unwritten rules of involvement. 

It would be my recommendation that you choose two or three methods to start and really become an expert at using those methods. Discover the intricacies of these methods and use them to add value to others. 

Example: Forum Marketing 

This method is a very effective strategy if used correctly. However, it can be a complete waste of time if one chooses not to learn the intricacies of this method. 

Most people will join a forum and attempt to “sell” either their business opportunity or a product or service within their forum post. 

This is a mistake and should be avoided at all costs. 

Instead, one should enter a forum community with the mindset of adding value to others and helping as many people as possible through their individual forum posts. 

Each forum community allows you to add a signature at the bottom of each post. This is the only area that is acceptable to show your offer to others. How you choose to do this is what will differentiate yourself within the forum community. 

I recommend that you choose your methods based on the following: 

1.       Budget

2.       Short, medium and long-term objectives. 

It does not make any “cents” to choose to use pay-per-click advertising if you are unfamiliar with how it works. It would be one of the fasts ways of going broke. 

I like to choose my methods based on how I expect the generation of traffic to perform. 

So, if I wanted a method that was a long-term approach, I would choose Article Marketing and blogging. If I was looking for an intermediate performing method of advertising, I would choose Video Marketing and Ezine Advertising. Of course, if I was looking for an immediate response to my advertising, I would choose pay-per-click advertising. 

Choose your advertising methods wisely and become as close as possible to being an expert in that area before taking on more complex advertising methods. 

Above all else, have fun and enjoy the journey.

Categories : Internet Marketing
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